Link exchange is the key factor website promotion. This the very old and needed technique used by the seo to increase their website ranking in the search engine. Link exchange is the process in which one website add link to another website and other website add link to that website. There are three types of link exchange one way, two way or reciprocal or cross, three way link exchange. Reciprocal or two way or cross are already described above. In one way link exchange, other website add our website and you don’t need to link back. Article posting, pad submission come under this category. Three way link exchange is the method in which three sites are involve in the link exchange and they add to one another in a circle. Suppose a, b and c three sites will be linked, a add to b, b add to c and c add to a.
Important points for effective link building
Collect relevant and high pr websites for doing link exchange.
Never take link from irrelevant sites.Avoid frame and java script links which is not preferred by major search engine.
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